Knowsley Safari is committed to protecting your privacy and security. How and why we use your personal information is set out in this policy so you are informed and in control of your data.

From 1st March 2018, Knowsley Safari will ask customers to “opt-in” for marketing communications.

This is due to a change to the rules which govern how we can communicate with you and a new regulation on personal data (the General Data Protection Regulation) coming into force in May 2018.

You can decide not to receive communications or change how we contact you at any time. If you wish to do so please contact customer services by emailing, writing to Knowsley Safari, Prescot, Merseyside L34 4AN, or calling 0151 430 9009 (Lines open 9am – 4pm, Mon – Sun).

We will never sell or share your personal data.

If you have any questions about this policy or how we use your personal data email or write to; The Data Protection Officer, Knowsley Safari, Prescot, Merseyside, L34 4AN.

Knowsley Safari and your data

Your personal data (i.e. any information which identifies you, or which can be identified as relating to you personally) will be collected and used by Knowsley Safari (Stanley Enterprise), data controller number ZA264587

For the purposes of data protection law, Knowsley Safari will be the controller.

What information we hold?

Personal data you provide

We collect data you provide to us. This includes information you give when booking tickets, making purchases from our online shop or becoming a member. For example:

Personal details (name, date of birth, email, address, telephone etc.)

Financial information (payment information such as credit/debit card or direct debit details. Please see section 8 for more information on payment security); and if you purchase membership as a gift for someone, join as a family your details will be recorded (as will the recipients) and your relationship to that person will be recorded.

We may collect information from social media where you have given us permission to do so, or if you post on one of our social media pages.

We may also receive your personal information from our technical partner Fame Media Tech Limited (“FMT”) whose company registration number is 11579910 and whose registered office is at 15 Parsons Court, Welbury Way, Aycliffe Business Park, County Durham, DL5 6ZE. FMT’s privacy notice is located here. FMT is the developer and administrator of our Knowsley Safari Park app and will share with us your Identity and contact information and visitor experience information as those terms are defined in FMT’s privacy notice. When you make a booking to visit us, we will share with FMT some of the information you provide.  This will include your name, email address and purchase history, details of any sponsorship arrangements or annual memberships you hold and of any vouchers you redeem.  We share this information so that FMT can help you to get the most out of your visit and can help us to better understand audience behaviour.

How we use your information


We use personal data to communicate with people, to promote the Knowsley Safari. This includes keeping you up to date with our news, updates, offers and events.

From 1st March 2018, Knowsley Safari will ask customers to ‘opt-in’ for most communications. This includes all our marketing communications (the term marketing is broadly defined and, for instance, covers information about conservation, news, updates and offers from Knowsley Safari).

This means you’ll have the choice as to whether you want to receive these messages and be able to select how you want to receive them (post, phone, email, text).

You can decide not to receive communications or change how we contact you at any time. If you wish to do so please contact customer services by emailing, writing to Knowsley Safari, Prescot, Merseyside, L34 4AN or calling 0151 430 9009 (Lines open 9am – 4pm, Mon – Sun).

What does ‘marketing’ mean?

Marketing does not just mean offering things for sale, but also includes news and information about:

Our conservation work

Our role in educating the public in conservation of the natural environment;

Our events and activities

Products, services and offers (our own, and those of third parties which may interest you);

For those under the age of 18 years

We want young people to connect with the natural world, and there are opportunities for those under the age of 18 to get involved with events and activities.

We take great care to protect and respect the rights of individuals in relation to their personal data, especially in the case of children.  If your child is under 18, we’ll only use his or her personal data with your consent.

Marketing and fundraising

We won’t send marketing emails, letters, calls or messages to under 18 year-olds.

How we protect data

We employ a variety of physical and technical measures to keep your data safe and to prevent unauthorised access to, or use or disclosure of your personal information.

Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.

Payment security

All electronic Knowsley Safari forms that request financial data will use the Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our servers.

If you use a credit card to purchase something on-line we will pass your credit card details securely to our payment provider (World Pay). Other payment methods (e.g. ApplePay) are handled in a similar manner. Knowsley Safari complies with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council, and will never store card details.

Of course, we cannot guarantee the security of your home computer or the internet, and any online communications (e.g. information provided by email or our website) are at the user’s own risk.


Our site has CCTV and you may be recorded when you visit. CCTV is there to help provide security and to protect both you and Knowsley Safari. CCTV will only be viewed when necessary (e.g. to detect or prevent crime) and footage is only stored temporarily. Unless it is flagged for review CCTV will be recorded over.

Knowsley Safari complies with the Information Commissioner’s Office CCTV Code of Practice, and we put up notices so you know when CCTV is in use.


Filming for research purposes may be taking place during your visit to Knowsley Safari. There are no intentions of filming guests, but if you have any concerns please ask to speak to our Research & Conservation Manager upon arrive.


Where we store information

Knowsley Safari is based in the UK and we store our data within the European Union.

How long we store information

We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored for depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing emails, we will stop storing your emails for marketing purposes (though we’ll keep a record of your preference not to be emailed).

We continually review what information we hold and delete what is no longer required. We never store payment card information.


You can complain to Knowsley Safari directly by contacting our data protection officer using the details set out above. If wish to make a complaint which does not directly relate to your data protection and privacy rights, you can do so in accordance with our complaint policy.

If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office which regulates and enforces data protection law in the UK. Details of how to do this can be found at

Cookies and Links to other sites

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

To learn more about cookies and how you can set your browser to not accept cookies or to remove cookies from your browser history, please visit and Please note, blocking cookies may prevent you from taking full advantage of the website.

Use of Cookies

Our website uses local storage (such as cookies) to provide you with the best possible experience and to allow you to make use of certain functionality (such as being able to shop online).

This website using the following cookies:

Google Analytics – this uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Links to other sites

Our website contains hyperlinks to many other websites. We are not responsible for the content or functionality of any of those external websites (but please let us know if a link is not working).

If an external website requests personal information from you (e.g. in connection with an order for goods or services), the information you provide will not be covered by this Privacy Policy. We suggest you read the privacy policy of any website before providing any personal information.

Changes to this policy

We’ll amend this Privacy Policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted on our website.


This Privacy Policy was last updated on 04.07.23.

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